Carpinteria, CA – Hollandia Produce Inc., grower and shipper of the Live Gourmet family of living lettuces and watercress, has launched an online streaming video resource on their website to further its ongoing commitment to the environment and common sense conservation.

The video is titled “Our Commitment to Sustainability” and was created to meet growing consumer curiosity and interest in a positive and constructive dialogue on sustainability. The lively 3-minute presentation demonstrates how Live Gourmet products are not the only things green about Hollandia Produce. In addition to growing and shipping a superior product, the company maintains a policy of environmentally friendly best practices and consistently chooses vendor partners that provide sustainable product solutions.

The video outlines Hollandia’s successful green strategies:
• Hydroponic growing techniques that conserve 66-84% of the water that would be used if lettuce were grown in the fields
• A unique clamshell packaging made from 70% recycled PETE drink bottles
• Cardboard cartons made from up to 53% recovered paper and are recyclable after use.
• Energy efficiency that has enabled Hollandia to reduce overall energy consumption by 60% over the last 10 years


“Farming and sustainability go hand and hand,” says Hollandia Produce President Pete Overgaag. “Stewardship of the land and marshalling the resources of modern agriculture to promote a healthy and productive farming environment is not only environmentally responsible, it’s essential in preserving what generations of our family have worked so hard to achieve.”

Live Gourmet living lettuces and watercress are merchandised by leading supermarkets, specialty retailers and health foods stores across America. Harvested with their roots intact, Live Gourmet products are at their peak of freshness and alive with flavor.

Hollandia Produce Inc. can be reached at P.O. Box 1327, Carpinteria, CA 93013 For further information, please contact Vincent Choate, Director of Marketing at (866) LETTUCE or visit .hollandiaproduce.com

# # #